Lobbying from a Communication Perspective
Lobbying represents the set of actions conducted by interest groups for influencing legislation through, to a high extent, efficient communication tools. The goal of the lecture is to emphasize the role of Communication in Lobbying for developing more professional and successful lobbying campaigns and relationships with key decision-makers. The specific link between Lobbying and Communication will be analyzed.
« Camelia Nistor is Associate Professor at United International Business Schools, in Brussels, Amsterdam, Antwerp, Zurich and Geneva, also Affiliate Professor at Babeș-Bolyai University in Cluj-Napoca, Romania, lecturing in her areas of competence: Media & Communication and EU Lobbying & EU Institution, experience in working at the Secretariat General of the European Commission, at the European Parliament, in an EU Consultancy in Brussels (in the area of Public Affairs & Public Relations), and gathering of the professional experience as a radio journalist.
Senior and middle management